Welcome to the Companion Website for Principles of Marketing, Seventh Canadian Edition. This site serves as a resource for both students and instructors using our textbook.
Choose a chapter number from the menu above. This edition includes a sample marketing plan to guide you in developing your own plan. In addition, a new comprehensive case is included to give you practice developing a marketing plan.
Case Pilot/Marketing Tools
For access to the Case Pilot and other learning resources, please select from the menu above.
Instructors can access the following supplements on the password-protected online catalogue: TestGen, PowerPoint BASIC, and an Instructor’s Manual that includes comprehensive teaching notes for the Company Case as well as a teaching guide for the CBC videos.
The Instructor’s Resource CD-ROM includes the supplements listed above as well as an Image Library and PowerPoint MEDIA RICH. CBC videos can be accessed on video central at http://cf.pearsoned.ca/highered/videocentral/login.cfm?text=10096. The videos are also available in both VHS and DVD formats (contact your Pearson Education Canada Sales Representative.) For access to the end-of-chapter video shorts, go to http://media.pearsoncmg.com/intl/pec/mylab/kotler_pom_7ce/videos/Video_Shorts.html. If you require these video shorts in either VHS or DVD formats, please contact your Pearson Education Canada Sales Representative.
We are eager to learn your thoughts about this Companion Website and how we might improve it. Please use the feedback link below to send your comments and suggestions.