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Welcome to the Companion Website for Marketing Management, Canadian Fourteenth Edition.

Marketing Management, Canadian Fourteenth Edition

Welcome to the Companion Website for Kotler, Keller, Sivaramakrishnan, and Cunningham Marketing Management, Canadian Fourteenth Edition. This site serves as a resource for both students and instructors using our textbook. To test yourself on the definitions of key terms in the text, please click on the Glossary Flashcards in the drop-down menu above. To access appendix material that supplements the material in your textbook, please click on the Appendix in the above menu.

Students, click on a chapter above to access Chapter Objectives, Concept Check Quizzes, and Concept Challenge Quizzes (chapter quizzes each include multiple-choice, true/false, and short answer questions).

Instructors, please click here to visit our online catalogue where, with a special password, you’ll be able to download electronic versions of the Instructor’s Manual, PowerPoint Presentations, and computerized Testbank.

We are eager to learn your thoughts about this Companion Website and how we might improve it. Please use the feedback link below to send us your comments and suggestions.

webinfo.pubcanada@pearsoned.com


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