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Multiple Choice Questions



This activity contains 11 questions.

Question 1.
The first step in the marketing research process is to _____.


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Question 2.
The last step in the marketing research process is to _____.


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Question 3.
Data that is freshly gathered for a specific purpose is called _____.


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Question 4.
Research that is designed to capture cause-and-effect relationships by eliminating competing explanations of observed findings is called _____.


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Question 5.
The best way to reach people who would not give personal interviews or whose responses might be biased or distorted by the interviewer is by using a(n) _____.


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Question 6.
_____ is a coordinated collection of data, systems, tools, and techniques with supporting software and hardware by which an organization gathers and interprets relevant information from business and environment and turns it into a basis for marketing action.


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Question 7.
The marketing manager needs to know the cost of the research project before approving it. During which of the following stages of the marketing research process would such a consideration most likely take place?


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Question 8.
Costs that can be assigned only indirectly, but on a plausible basis, to the marketing entities are known as _____.


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Question 9.
The set of consumers with a sufficient level of interest in a market offer is the _____.


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Question 10.
The sales goal for a product line, company division, or sales representative is called a _____.


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Question 11.
Which one of the following decisions should be made before designing the research plan?


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